The value of custom fonts, as opposed to retail fonts, is that they are unique and completely aligns with your brand goals and guidelines. Custom fonts convey brand recognition and allow to communicate your message in the brand way.
Licensing for custom fonts can be non-exclusive, partially exclusive, or fully exclusive, depending on the budget of your project.
Working together, we define how the typeface should look and feels, what tasks it should solve, what target audience it should speaks to. We'll talk about amount of styles in the font family, language support, licensing needs, spacing and kerning, OpenType features such as ligatures or alternates, file formats, etc.
Please email me at email@example.com what your project requires and I'll be happy to answer you.