Services

Custom font

The typeface is one of the most important elements of communication and identity, because it conveys the main part of information to the customers through the text. It is very important that the typeface works for the brand and not against it. A custom font is not only the right style, character, or visual that the brand has. This is exactly the inner feeling that you associate with the product of the brand and with nothing else. The value of custom fonts, as opposed to retail fonts, is that they are unique and completely aligns with your brand goals and guidelines. Custom fonts convey brand recognition and allow to communicate your message in the brand way. Licensing for custom fonts can be non-exclusive (pay only for the time spent on the job), temporary exclusive, or fully (perpetual) exclusive, depending on the budget of your project.

Font adaptation

Sometimes you have a font that is close to your brand style, but needs some tweaks and corrections. It is possible to add a Text, Display, or Variable version, change the shape of individual letters, contrast, width, spacing, kerning, etc. We can customize any font from Michael Rafailyk's library, or a third-party font that has an Open Font license or with the consent of the font author.

Language extension

As your brand expands its reach, your corporate font may need to support additional languages. Michael Rafalyk works with fonts that support up to 500 languages ​​in the following scripts: Latin, Cyrillic, Greek, Armenian, Georgian, Hebrew, Arabic.

Logo and lettering

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